Through this transformative year, Rhimes accomplished the following: So she started saying yes, and this book is the story of that. With this new pledge, she resolved that things were gonna’ change! In the book, she states she is an introvert, terrified of encounters like live interviews, speaking engagements, cocktail parties where she doesn’t know a soul, and so on. Rhimes agreed to say yes to everything that scared her. Those six words set the course for the next year of her life, as she committed to one year of saying yes. That sibling muttered six little words to her: “ You never say yes to anything.” Saying no had become an easy choice to make, because it meant having nothing new to fear.
Year of Yes is about a challenge that was lobbed at her one Thanksgiving by her older sister. Anyone who has ever watched Grey’s Anatomy, Scandal, or How to Get Away with Murder likely knows about this extraordinary creative talent. This one was different in that it was written by Shonda Rhimes-one of the most powerful women in Hollywood, and the creator of three hit shows. Usually, I opt for building products-specific books, or other books that directly apply to business and marketing. I recently had the opportunity to read a book that is different than my typical literary fare. It’s easy to take those as referendums on our work or be discouraged from putting forth that next game-changing idea. What Building Products Marketers Can Learn from Saying “Yes”Īs building products marketers, the word “no” comes up a lot-either from us saying no or being told no.
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